Hashtags are so big on Instagram and other social media platforms, but are they good for Pinterest? If so, how do you use hashtags on Pinterest?
Keep reading to learn the 3 important things about Pinterest and hashtags.
How to Use Hashtags on Pinterest
If you’re looking for a super quick answer to Pinterest and hashtags, here it is:
Don’t worry about using any hashtags on Pinterest.
-Charisse Merrill
But, if you’re looking for a little more info than that, then let’s dig into it!
1. Hashtags are not keywords
You need to have super good SEO keywords for success on Pinterest, but hashtags are not keywords. They are hashtags. Most Pinterest users (read as all Pinterest users) don’t even search using hashtags at all. So when someone says to add keywords to your Pin description, don’t just add hashtags. Make sure you are adding keywords and phrases.
2. Hashtags are showing differently
When you do search a hashtag on Pinterest, the pins which show up are in chronological order. This means very common hashtags don’t last long in the search feed. Also, when searching hashtags, you’ll see a huge variety of pins showing up, and many not even relevant to the hashtag. The reason for this is hashtags aren’t silly things, they are specific and “non-silly” (for lack of better explanation).
3. Hashtags aren’t silly
On Instagram, people use hashtags to describe how they feel or to be funny. Such as #Ilovemyjob #momjoke. With Pinterest, hashtags need to be very specific and accurate to what they are talking about. Some examples are #keto #healthy #weightloss. But it’s a two-edged sword. You want hashtags to be broad, but too broad means they move the feed quickly and never get seen. So what it comes down to is…
In Conclusion
Just don’t use hashtags. The best strategy with Pinterest is using quality keywords. Then, if you really want to, you can add in 1-2 hashtags. But to be honest, after 6 months of seeing no difference with them, I don’t recommend them to my clients at all. If you’re struggling with getting your posts seen on Pinterest, then read this post on how to reach your target audience on Pinterest.
If you are 100% sick of spending hours and hours trying to connect on Facebook and Instagram, and not seeing many results, then Pinterest is for you.
Or if you’re sick of being on social media while trying to enjoy your vacation, then Pinterest is the game for you!
If you are 100% ready to save 3 years of figuring out Pinterest and get on there with fast, actionable steps, I guide you every step of the way in my Pinterest Organic Growth Academy.
Pinterest Action Tip:
Stop using hashtags, and get better at finding SEO keywords your ideal clients are using.
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