If you’re an online course creator or planning to launch your own course, this is for you! We’re diving into how to use Pinterest to market and sell your online course.
Feel free to listen, watch, or read below to selling on Pinterest.
Listen Here: https://creators.spotify.com/pod/show/charissemerrill/episodes/Sell-Your-Online-Course-With-Pinterest-e30dbf7
Watch Here: https://youtu.be/t459eTYjoEY
Why use Pinterest?
Let’s talk about the big picture. You’re probably feeling overwhelmed with all the platforms you could be using to market your course. It can be hard to know where to focus your energy.
Here’s the thing, Pinterest is perfect for course creators because it’s a visual search engine. They use it like Google or YouTube. This means you get to show up when people are actively searching for solutions to their problems. This makes it easer to convert cold leads (pinners) to your course because they were already at the point of looking for help.
Why this is important? Pinterest is a long-term strategy that builds momentum over time. Once your pins are out there, they keep working for you! Less time marketing, and more traffic to your course!
How To Get Your Course Noticed On Pinterest
Now that you’ve decided to give Pinterest a try, lets talk about how to get your course noticed on Pinterest. There’s 3 main Pinterest pillars.
- Powerful profile: built for your ideal client, in your niche, and using SEO keywords
- Organized pinning: a strategic pinning strategy & pins to attract your ideal students for your online course
- Growth audit: Learning how to read your Pinterest analytics, and making sure your website page, sales page, and opt in pages convert your pinner into a customer.
Let’s say you have your Pinterest profile set up and optimized for your ideal client. The nex thing you want to do is create pins that are eye-catching and speak to the problem your course solves. (NO click bait!)
For example, lets say you have a course about teaching families how to build a long-term food storage plan around their diet. You’ll want to create pins with images around freeze dried food, wheat, oats, or a family. Use bold headlines like “How to start long-term food storage” or “Food storage for the healthy family”. Besure to use a clear call-to-action like “Watch Now”.
The key is to make your Pins easy to engage with and direct potential students to content that leads them to your course landing page or lead magnet.
How To Get Clicks & Traffic To Your Course
You’re pinning, but maybe you’re not getting the clicks or engagement you were hoping for. What’s going wrong?
This could be happening because you’re not targeting the right audience or not using the right keywords. Pinterest is all about keyword search, so make sure you’re adding relevant keywords to your Pin descriptions, titles, and boards.
Quick Tip: Think like your audience. What words would they use when searching for solutions to their problem? Incorporate those keywords into your Pin’s copy.
How To Convert Pinterest Traffic Into Sales
Now you’ve got the clicks, but you haven’t made a sale yet. How do you turn Pinterest traffic into paying students for your online course?
Early on, I learned, the power of a well-optimized landing page that speaks directly to your audience and guides them through a seamless buying process.
I get asked all the time, when people pay for Pinterest ads, but they don’t make a single sale. It’s because there’s a discounnect between what they see on the pin and what they see on the sales page. I have an entire blog-post about it here on what to look for and make tweeks.
To keep it short, most pinners aren’t looking to buy just yet… so if it’s a sales page, those will be smaller conversions. But, they are looking to sign up for emails and learn more about you.
The BEST results would be a sales page that:
- Clearly explains the benefits of your course and what makes it unique.
- Has testimonials or social proof to build trust.
- Uses a clear call to action that guides users toward purchasing or signing up.
The goal is to make the transition from being on Pinterest, to course sign up easy. But also allow them to test the waters, and learn more about you before giving you money.
Action Step:
Go into your Pinterest account and start creating 5 different pins that speak directly to the pain points your course solves. Focus on a clear headline, a simple design, and a strong call-to-action. Then once a week, pin your new pin, and the course link.
A good thing to think about is this: If you’re getting a 30% conversion rate on your opt-in page. You can expect about a 3% convesion rate with pinners coming directly from Pinterest (not knowing you), and opting in. (This is why it’s important to get them on your email list and build the know-like-trust factor0.
Need more help with Pinterest marketing? The Pinterest Organic Growth Acadmey will walk you through every step of the process to selling your online course with Pinterest.
Any questions, be sure to head over to my Free Facebook group.
With these simple steps, you’ll be well on your way to building a strong Pinterest following.
