Today, we’re diving into a question I get asked all the time:
“How long does it take to get consistent traffic and sales on Pinterest?”
If you’re looking for a short answer, it can take anywhere from 6-9 months to start seeing traffic and sales.
There’s a few key things you need to know and understand about Pinterest. First off, it’s not a “fast platform” by any means. It takes time and consistency to build that growth. But there are some metrics you can look at, to see how closer you are getting to traffic and sales.
Feel free to listen, watch, or read below on how long it can take for Pinterest traffic and sales.
Listen Here: https://creators.spotify.com/pod/show/charissemerrill/episodes/How-Long-For-Pinterest-Traffic-And-Sales-e30ab2d
Watch Here: https://youtu.be/Ta6b9c30RCQ
How to know if you’re close to more Pinterest traffic and sales
We typically see Pinterest accounts grow in 3 phases.
When you’ll start seeing Pinterest traffic.
Let’s talk about the first thing you’re probably wondering — traffic. Pinterest can feel like it’s taking forever to get traction. But here’s the truth: traffic won’t show up overnight.
The good news? You’ll start to see impressions first. These are the views your Pins are getting across Pinterest. They fall inline with “monthly views”. It’s your first sign that your content is starting to reach people. This is great news!
Psst: If you aren’t seeing any pin impressions, you may need to adjust your Pinterest keywords.
Impressions are your indicator that the algorithm is showing your content to users. But what happens after that?
I’ve not pin impressions, now what?
After seeing an uptick in pin impressions, you’ll start to see more pin saves and clicks. When users engage with your pins by saving them to their boards or clicking through to your site, that’s when you’re starting to see actual traffic.
But what if you’re impressions but NOT seeing saves, clicks and traffic. That’s because there’s a break in the chain. This could be from a few different things. The main ones are: your keywords are off, you don’t have the right niche, or it could be as simple as your pin titles.
Here’s a post helping you undersand how to write pin titles which stop the scroll and get more engagment.
So the first Pinterest metric to look for is an uptick in pin impressions. The next one is pin saves, clicks, and website traffic.
I have traffic, but no sales!
This is a classic hurdle. It’s not just about driving traffic — it’s about turning that traffic into conversions. If your sales page, opt-in process, or funnel aren’t aligned with your audience’s needs and pain points, it can take a lot longer to see actual sales.
When your pins are attracting the right pinners (impressions go up). They feel called to your brand you get saves, clicks & traffic. They make it to your website or sales page. But if you’re not getting any optins or sales, it’s because there is a disconnect.
Something about your sales page isn’t tying it all together.
What I learned early on: Even if you’ve got Pinterest dialed in, if your sales page or funnel is weak, it can make growing your business much harder.
The MOST COMMON thing I see, is pinners getting impressions and traffic from the wrong topic of what they are actaully trying to sell. It seems silly, but it happens all the time.
Action Step:
Take a few minutes today to review your sales page or funnel. Is it clear and compelling? Does it speak directly to the pain points of your audience? Make sure your call-to-action (CTA) is crystal clear, and that your opt-in process is easy to follow.
If your Pinterest traffic is coming in but you’re not seeing sales, this is likely the bottleneck. Tweak one thing on your page today — like your headline or your CTA — and watch how it impacts your conversions!
Psst. The Pinterest Organic Growth Acadmey will walk you through every step of the process to get the right impressions, saves, and clicks to boost yoru sales.
Any questions, be sure to head over to my Free Facebook group.
With these simple steps, you’ll be well on your way to building a strong Pinterest following.
